Ghita Mejdi
Senior Consultant at Dusens Group
With an intense career in the corporate world for almost twenty years, Ghita Mejdi was a senior executive where she led Marketing and Communications departments for multinationals....
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- Executive Coaching Techniques: Mastering leadership support for growth
- Public Speaking Mastery: Enhancing communication for impactful presentations
- Marketing Strategies in Complex Environments: Adapting to today's consumer behavior challenges
- Cultural Anthropology Insights for Business: Understanding diverse perspectives in marketing
- AI in Business Strategy: Leveraging artificial intelligence for competitive advantage.
Meet the mentor
Tricky Workplace Situation Handled
- - Locate lost people - Assist people with life risk situations (CPR) - Delivery service
- - Coaching services to simplify complex situations - Coaching for executives who simply need to re-direct energy towards objectives rather than goals
- An online booking system where client can find a coach in one click depending on their tailor-made needs
- I would say that one needs to be moving with their time and knowing all of today's trends that can get one closer to their audiences.
- - Bugs / Lack of updates - Weak customer service - Weak or incomplete user-friendly interfaces It helps to improve app functionality + improve customer interactivity = to have a happy customer
- Coaching should be accessible to anyone, in an easy format. Thinking of creating a user-friendly app to browse for a 'match-coach' (search with key-words) and book your next session (without long documents hassle)
- Always look for socio-econominic / anthropological / cultural background before initiating a project, it can tell where your focus should be.
- New affluent consumer class and they are the next spenders and customers of the future
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- Luxury Marketing is constantly evolving, with new demographics to understand and conquer. A big chunk of what we was used in Traditional marketing has now became obsolete as consumers no longer buy brands because it's popular but rather follow a principle of ethics and endorsements that fulfills the codes of sustainability.
- - Receiving feedback to improve process - Align with candidate's values & ethical principles
- My experience : Soft skills are as important if not more as hard skills, nowadays more than ever. If one's soft skills are practiced and celebrated, this is where the team wins.
