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Tatiana is the Founder of Goumbook, a Social Enterprise dedicated to accelerating Sustainability and Climate Action in the UAE and beyond since 2009.

Today Goumbook manages different projects such as Give a Ghaf, the first tree planting program in the Middle East, Mangroves Matter, to encourage conservation and restoration of crucial ecosystems in partnership with the UAE Ministry of Climate Change and Environment - MOCCAE; Drop It - Rethink Plastic, to help reduce single use plastics; Eat It or Save it, to drive awareness about food waste in partnership with UAE Food Bank, and Take a Breath, highlighting the need to monitor and improve indoor air quality, proposing solutions focused on human health, circular economy and nature based approaches. Take a Breath was recently endorsed by MOCCAE.

In 2020, Goumbook was proud to conceptualise, and project manage Dubai Can, a campaign by H.H.Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai. 

In September 2023, Goumbook initiated its first regional programme, the MENAT Regenerative Agriculture Venture Programme, looking at solutions related to food systems, climate change mitigation & adaptation, carbon sequestration, soil health, water scarcity, desertification, biodiversity loss & food security.

In June 2023, Goumbook launched the MENA Oceans Summit under the patronage of MOCCAE, and later in December, at COP28, the MENA Oceans Network. MENA Oceans is today a regional initiative in partnership with the UN-UAE, the UN High Level Climate Champions as well as UNOC and the Government of France to forge cross sectoral, multilateral efforts and accelerate the pace of ocean action in the region in the lead up to UNOC 2025, being hosted in Nice, France.

In April 2019, Tatiana started Forward Talks, a podcast highlighting leaders and professionals who, through their work, entrepreneurship and commitment, promote positive impact and sustainability in the region.

During her 19 years in the UAE, Tatiana has garnered a strong reputation: considered one of UAE's top environmental influencers, she contributes regularly to media and events in her role as a green leader in the country. In 2021 Tatiana was nominated by LinkedIn as a UAE Top Voice in Sustainability. In 2022, she was awarded the Mother Teresa Award for Environmental Stewardship and Excellence. In 2024, she was selected by Boston Consulting Group as a V60, one of 60 top visionary women transforming the MENA region.

Tatiana Antonelli Abella

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Tatiana Antonelli Abella is the Founder and Managing Director of Goumbook, a Social Enterprise dedicated to Sustainability & Green Living in the UAE and beyond. In 2021, she was nominated by LinkedIn as a UAE Top Voice in Sustainability. After 16 years Tatiana is a renowned ‘eco-pioneer’ she is considered one of the UAE's most influential personalities on awareness & campaigns for a greener earth. She continues to contribute regularly via media & at conferences Gulf Sustainability awards.

Tatiana Antonelli Abella

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Emirates Woman - Tatiana-antonelli Abella

SPOTLIGHT featuring Tatiana Antonelli Abella, a Passionate Environmentalist in UAE

Goombook - Tatiana Antonelli Abella

Invest in face time with an expert whose work intrigues you

How to get your business to Net Carbon 0? - Meet Tatiana Abella !